Twenty Tips on What Makes A Good Genealogy Blog
Blogs are the cornerstone of any online community. Some genealogy blogs are excellent, others are very good and some need work. In the interest of improving the quality of dialog in the genealogy community, GenealogyInTime™ has made a list of what we think makes a good genealogy blog.
This 20-point list can be applied to any type of blog, not just genealogy blogs. As well, this list is also meant for people who read blogs. Informed blog readers are an important factor in helping to promote best blog practices.
Here is the GenealogyInTime™ 20-point list of what makes a good blog:
1. Quality of Writing - Good blogs are well written. No one wants to read content that is full of obvious grammatical and stylistic errors.
2. Original Content - All blog content can be divided into two categories: content creation and content distribution. Content creation is original written material unique to the blog. Content distribution is basically redistributing information from other sources. The best blogs always have a significant amount of original content.
3. Distinctive Voice - A good blog should have a distinctive voice. The voice is essentially a combination of the style of writing plus the focus of the content. This is what gives a good blog a unique personality. For example, a blog that specializes in tracing Scottish ancestors should inspire people to research their Scottish ancestors.
4. See a Need, Fill a Need – Blogs can be written about anything. However, if there are 100 blogs on the same topic, then how is your 101st blog going to be any different? Look for a unique angle.
5. Use Proper Headlines – A good headline is succinct and to the point. Unless you are a master of wordplay, consider saving the quirky headlines for the quirky blogs.
6. Regular Updates - Blogs require regular updates. Daily updates are not required (in fact that can often be too much). Updates a couple of times a week are the norm and even once a week is fine provided the content is high quality.
7. Avoid Filler Material – Your reader’s time is valuable. Don’t waste it. Keep everything short and to the point.
8. Quality over Quantity – The internet is full of quantity. What the internet lacks is good quality. The best blogs provide quality first and foremost.