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Insight #3 – Proximity of Words

When you enter words into a search engine such as <john smith>, the search engine will parse such a request into two labels: one called <john> and one called <smith>. It will then go through billions of pages of text looking for instances where the label <john> is next to the label <smith>.

There are two important things to note about this process:

• The results that will get the highest ranking are those where <john> and <smith> are located closest to each other.

• Generally, no preference is given to the ordering of the words. Therefore, the label <smith> could come before <john> and be given just as high a ranking in the search results.

This concept can be extended to three or more words. Suppose you are looking for an ancestor named John William Smith. Entering <john william smith> into a search engine will get parsed into <john> <william> and <smith>. The search engine will look for instances where these words are next to each other.

There are lots of John William Smiths in the world, so this kind of search will pull up lots of records. What happens if you search for a more unique name? For example, suppose we were searching for Ezra Pound, the famous American poet. Ezra Pound (whose full name was Ezra Weston Loomis Pound) is not only famous but he also happened to have a rather unique name.

It should be relatively easy to find at least one unique ancestral record related to him (for the purposes of this demonstration, we are going to shorten the search name to Ezra Weston Pound).

Here are the search results that come up using the Genealogy Search Engine, which remember works just like Google:

search results for Ezra Weston Pound
Finding the correct record for an ancestor is relatively straight forward if the person is famous and/or has a unique name. Unfortunately, it is not so easy for everyone else.

Notice how our Genealogy Search Engine provides a brief summary of each search result. This is called a snippet. It can help you decide at a glance whether the search result is relevant to your needs without having to click on every link.

Snippets are extremely useful and can save you a considerable amount of time and effort, which is why we incorporated them into our search engine.

We chose the example of Ezra Pound to highlight three things:

• To demonstrate how a proximity search works using a real life example.

• To show that a proximity search using three words can be more powerful than doing proximity searches using just two words. As can be seen above, the first search result finds a viable ancestral record.

• To reinforce the fact a name is just a label to a search engine.

Our interesting twist in this example is that our famous American poet has a last name (Pound) that also happens to be a standalone word. This is a fairly common occurrence with surnames. What makes it particularly interesting in this case is the word pound can also appear in many genealogy records. In particular, pound can be associated with weight. Thus, we can potentially see results appearing that are unrelated to an individual.

This leads us to our next insight...

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